Location UK Flagship store, Bond Street, London, UK
Client Victoria’s Secret, Limited Brands
Lighting design Office of Light
Interior Architect O’Neil Langan Architects with UK based HMKM
Services Consultant EEP
Main Contractor Goodman Hichens
M&E Contractor MCE Electrical
acdc products Blade
American parent company Limited Brand opened Victoria’s Secret – a powerful, sexy and glamorous lingerie brand’s flagship store in August 2012. Occupying 40,386 square feet across four floors, in London’s Bond Street the store is much grander than the average Victoria’s Secret outlet; with a large entrance hall, second floor VIP lounge and landscaped terraces.
Office of Light was tasked with providing an alluring lighting scheme in keeping with the seductive image of the brand. The fittings needed to make the building stand out, whilst maintaining the discretion of the clientele inside.
Over 40 units of acdc’s Blade luminaires chosen for outstanding beam control and even wash of light, were selected for two areas of the store;
Due to the intimate nature of the store, Russell Lipscombe from Office of Light introduced the idea of a lantern concept for the building when viewed from outside. A series of light boxes were created by combining blinds on a timer with acdc’s Blade fixtures in all the window reveals. The symmetry of the building lends itself perfectly to the approach, and creates an air of intrigue to passers-by.
Blade was also fitted in the three landscaped terraces surrounding the store to outline the hedges; an IP68 rating enables it to withstand the most challenging environments, ever more necessary with the considerable changes to the English weather.